'Extraordinary' scale
The most obvious trend is continued growth in AI search usage. As more people discover tools like ChatGPT, Claude, and Perplexity, and as these tools improve their interfaces and expand capabilities, the percentage of information-seeking behavior flowing through AI models will increase. This doesn't necessarily mean traditional search engines will disappear, but it does mean the traffic pie is being redivided, with AI search claiming an expanding slice.
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Crawford - whose parent company is based in the US - was approached for comment, but the firm referred the BBC to the NHS.
Myles' character is inspired by the career of former detective Julie Mackay